An ‘astroturf’ campaign is so called after the artificial grass product AstroTurftm since it artificially simulates ‘grass-roots’ support.
In this case, a great deal of effort was expended to make the letters look real and individual, so the intent to deceive is obvious. Each was on ‘personalized’ stationary [sic] and used different type faces, but some included mistakes (coming from dead people and towns that didn’t exist) and a number of them included identical sentences. They were, in fact, composed by a Microsoft lobbying front, Americans for Technology Leadership.”
(source article: http://www.aaxnet.com/news/M010823.html)
I’ll be surprized if the Republican party doesn’t try something similar in the following election (assuming they haven’t already). Hell, I’ll be surprized if the Democratic party doesn’t, as well. After all, when has ethics ever gotten in the way of a political campaign?
Have you ever heard of an “Astro-Turf movement”?
Memetic engineering is, as always, every bit as powerful as communications engineering.